{"id":2213,"date":"2026-07-01T12:19:27","date_gmt":"2026-07-01T09:19:27","guid":{"rendered":"https:\/\/oun.fi\/?p=2213"},"modified":"2026-07-01T12:22:21","modified_gmt":"2026-07-01T09:22:21","slug":"housing-market-turnaround","status":"publish","type":"post","link":"https:\/\/oun.fi\/en\/housing-market-turnaround\/","title":{"rendered":"The housing market is turning around! Is this it?"},"content":{"rendered":"

Here at OUN\u00ae, we\u2019re used to looking at the housing market with a fairly critical eye. That\u2019s our job, and honesty compels us to do so. But now: there\u2019s something in the air that we haven\u2019t seen in a long time. No fanfare, no bubbles. But signs. <\/p>\n

Record Number of Loan Offers in Uusimaa<\/h2>\n

Satu Astala, CEO of OP Koti Uusimaa, says that the number of mortgage offers is now at a record high. This doesn\u2019t mean that deals are automatically closing. A loan offer is just that\u2014a loan offer\u2014not a signed purchase agreement. But interest has clearly been sparked. So we\u2019re one step closer to closing deals! <\/p>\n

What has led to this? One major change came from the Financial Supervisory Authority. The loan-to-value limit was raised to 95 percent. In practice, buyers no longer need to save as large a down payment as before. The barrier to entry is lower. More people now have the opportunity to recalculate their finances. <\/p>\n

Sellers are reluctant to lower their prices<\/h2>\n

Mika Laurikainen, CEO of Kiinteist\u00f6maailma, points out something that many buyers may not want to hear. Not all sellers are willing to accept lower prices. Some stick to their asking prices, no matter what the market is like. It\u2019s important to understand this. <\/p>\n

An increase in loan offers does not necessarily mean that prices have fallen to a level that is compellingly low from the buyer\u2019s perspective. Supply and demand are (always) in flux, but balance is not the same thing as a low price. <\/p>\n

What we’ve written previously on this topic<\/h2>\n

The new regulations<\/a> that took effect in June, as well as the longer mortgage terms<\/a> that have appeared on the market, have already been discussed on the OUN\u00ae blog. A longer loan term reduces your monthly payment but increases the total cost. It\u2019s not automatically a good or bad solution. It depends entirely on your situation. <\/p>\n

Now, raising the loan limit adds another variable to this equation. Buyers should calculate the total cost<\/a>, not just the monthly payment. <\/p>\n

Now is a good time to do your homework thoroughly<\/h2>\n

A more active market means that competition for good properties can heat up quickly. It\u2019s easier to make an offer based on emotion when it feels like it\u2019s now or never. <\/p>\n

That’s exactly why it’s a good idea to know a few things in advance:<\/p>\n